UX + Product Design

UX + Product Design

UX + Product Design

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Designing with humans at the centre.

Designing with humans at the centre.

Designing with humans at the centre.

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Building 0→1 products that remove friction and drive product-led growth across EdTech, AI, SaaS, and B2B domains.

Building 0→1 products that remove friction and drive product-led growth across EdTech, AI, SaaS, and B2B domains.

End-to-End UX

12+ shipped

End-to-End UX

12+ shipped

End-to-End UX

12+ shipped

Data-Informed Design

20+ research

Data-Informed Design

20+ research

Data-Informed Design

20+ research

Structured IA

20+ workflows

Structured IA

20+ workflows

Structured IA

20+ workflows

Cross-Team Sync

100+ sprint

Cross-Team Sync

100+ sprint

Cross-Team Sync

100+ sprint

  • Maind website design
  • Famelia - Olive producer website design
  • Solidan website design
  • Coding sphere website design
  • Coach lms website design
  • Book@play app design mockup
  • Visit new york website design
  • Paved automation website design

BRANDS I'VE WORKED WITH

Work

Work

Work

Highlights from most recent projects.

Highlights from most recent projects.

Highlights from most recent projects.

View all

View all

Coach LMS - case study thumbnail
Coach LMS - case study thumbnail
Coach LMS - case study thumbnail
Book@Play - case study thumbnail
Book@Play - case study thumbnail
Book@Play - case study thumbnail
Landmark - case study thumbnail
Landmark - case study thumbnail
Landmark - case study thumbnail
Coding Sphere - case study thumbnail
Coding Sphere - case study thumbnail
Coding Sphere - case study thumbnail

Who am I

Who am I

Who am I

A little about me.

A little about me.

A little about me.

Rimpa Roy — a Product Designer with 4+ years of experience shaping 0→1 products and high-impact systems through UX research, psychology, and product strategy to balance user needs and business goals.

I design for humans, but I’m shaped by the world beyond screens.

My journey into design began with a simple curiosity — how people think, feel, and interact with technology. Over time, that curiosity evolved ...

Me with a cute goat from trip to Kashmir, Pahalgam
Me with a cute goat from trip to Kashmir, Pahalgam
Picture at masters' union, giving project demo
Picture at masters' union, giving project demo
image of, me working from home
image of, me working from home
my picture from trip to Kashmir, Pahalgam
my picture from trip to Kashmir, Pahalgam

What I do

What I do

What I do

The way I bring ideas to life.

The way I bring ideas to life.

The way I bring ideas to life.

Principles that guide my creative process and client relationships.

Strategy & direction

Positioning, and clarity baked into every project.

Strategy & direction

Positioning, and clarity baked into every project.

Strategy & direction

Positioning, and clarity baked into every project.

User Centred Approach

Subtle animations that elevate the user experience.

User Centred Approach

Subtle animations that elevate the user experience.

User Centred Approach

Subtle animations that elevate the user experience.

Interface design

User-first interfaces that are functional, and intuitive.

Interface design

User-first interfaces that are functional, and intuitive.

Interface design

User-first interfaces that are functional, and intuitive.

Web & product design

From landing pages to full products built to perform.

Web & product design

From landing pages to full products built to perform.

Web & product design

From landing pages to full products built to perform.

Brand foundations

Everything you need to build with consistency.

Brand foundations

Everything you need to build with consistency.

Brand foundations

Everything you need to build with consistency.

Launch-ready delivery

All files, assets, and handoff included. Fully yours.

Launch-ready delivery

All files, assets, and handoff included. Fully yours.

Launch-ready delivery

All files, assets, and handoff included. Fully yours.

Testimonials

Testimonials

Testimonials

What they say.

What they say.

What they say.

I’ve been fortunate to collaborate with truly kind & exceptionally talented people.

I had the pleasure of working with Rimpa, and though she was a fresher then, her work never felt like it. She has a sharp design sense, strong grasp of fundamentals, and great command over Figma. We built a design system together, and her learning ability truly stood out. A talented, reliable designer I’d happily recommend anytime.

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Dhiraj Chouhan | UX Designer @ Maruti Suzuki | Ex-Masters’ Union, Tetr, InVideo

I had the pleasure of working with Rimpa, and though she was a fresher then, her work never felt like it. She has a sharp design sense, strong grasp of fundamentals, and great command over Figma. We built a design system together, and her learning ability truly stood out. A talented, reliable designer I’d happily recommend anytime.

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Dhiraj Chouhan | UX Designer @ Maruti Suzuki | Ex-Masters’ Union, Tetr, InVideo

Rimpa played a key design role at Coding Sphere and quickly became a true product-partner—bringing clarity, ownership, and leading UX direction across everything we built. She understands ideas quickly, elevates them with intention, and delivers reliably every time. A dependable and collaborative designer I’m happy to recommend.

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Ritik Kansal | Founder & CEO @Coding Shpere | Ex- Amazon | Ex- Oracle

Rimpa played a key design role at Coding Sphere and quickly became a true product-partner—bringing clarity, ownership, and leading UX direction across everything we built. She understands ideas quickly, elevates them with intention, and delivers reliably every time. A dependable and collaborative designer I’m happy to recommend.

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Ritik Kansal | Founder & CEO @Coding Shpere | Ex- Amazon | Ex- Oracle

Working with Rimpa has been effortless. She simplifies complex flows through sharp product thinking and user-first design. She has led the design process with strong ownership and precision and her collaborative mindset makes her an invaluable asset across teams. I highly recommend her.

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Sarvesh Pandey | Software Developer @HighLevel | Ex - Masters' Union

Working with Rimpa has been effortless. She simplifies complex flows through sharp product thinking and user-first design. She has led the design process with strong ownership and precision and her collaborative mindset makes her an invaluable asset across teams. I highly recommend her.

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Sarvesh Pandey | Software Developer @HighLevel | Ex - Masters' Union

  • I had the pleasure of working with Rimpa, and though she was a fresher then, her work never felt like it. She has a sharp design sense, strong grasp of fundamentals, and great command over Figma. We built a design system together, and her learning ability truly stood out. A talented, reliable designer I’d happily recommend anytime.

    profile picture

    Dhiraj Chouhan | UX Designer @ Maruti Suzuki | Ex-Masters’ Union, Tetr, InVideo

    I had the pleasure of working with Rimpa, and though she was a fresher then, her work never felt like it. She has a sharp design sense, strong grasp of fundamentals, and great command over Figma. We built a design system together, and her learning ability truly stood out. A talented, reliable designer I’d happily recommend anytime.

    profile picture

    Dhiraj Chouhan | UX Designer @ Maruti Suzuki | Ex-Masters’ Union, Tetr, InVideo

  • Rimpa played a key design role at Coding Sphere and quickly became a true product-partner—bringing clarity, ownership, and leading UX direction across everything we built. She understands ideas quickly, elevates them with intention, and delivers reliably every time. A dependable and collaborative designer I’m happy to recommend.

    profile picture

    Ritik Kansal | Founder & CEO @Coding Shpere | Ex- Amazon | Ex- Oracle

    Rimpa played a key design role at Coding Sphere and quickly became a true product-partner—bringing clarity, ownership, and leading UX direction across everything we built. She understands ideas quickly, elevates them with intention, and delivers reliably every time. A dependable and collaborative designer I’m happy to recommend.

    profile picture

    Ritik Kansal | Founder & CEO @Coding Shpere | Ex- Amazon | Ex- Oracle

  • Working with Rimpa has been effortless. She simplifies complex flows through sharp product thinking and user-first design. She has led the design process with strong ownership and precision and her collaborative mindset makes her an invaluable asset across teams. I highly recommend her.

    profile picture

    Sarvesh Pandey | Software Developer @HighLevel | Ex - Masters' Union

    Working with Rimpa has been effortless. She simplifies complex flows through sharp product thinking and user-first design. She has led the design process with strong ownership and precision and her collaborative mindset makes her an invaluable asset across teams. I highly recommend her.

    profile picture

    Sarvesh Pandey | Software Developer @HighLevel | Ex - Masters' Union

Design Talks

Design Talks

Design Talks

Giving back to deisgn.

Giving back to deisgn.

Giving back to deisgn.

Contributing to the community through talks, workshops and mentorships.

  • After Design Talk & Workshop at LPU school of design, students had some queries about career in UX
  • a black porsche with a gray background

    Design Talk & Workshop

    LPU School of Design | Mar 2023

    Engaged with 80+ design students through an interactive session on UX fundamentals, product thinking, and career pathways—helping beginners understand real-world workflows and how to build strong portfolios.

  • At Design Talk & Workshop at LPU school of design
  • After Design Talk & Workshop at LPU school of design, students had some queries about career in UX
  • a black porsche with a gray background

    Industry Connect Series

    Woxsen University | Nov 2023

    Delivered a focused session for 20+ communication design students, sharing industry practices, research-to-design workflows, and insights on transitioning from academic projects to professional UX outcomes.

  • a poster of mine as a guest speaker on Industry connect series at Woxsen University
  • a black porsche with a gray background

    Figma Foundation Session

    Masters' Union | Dec 2023

    Conducted an internal design session for 6 UI/UX design trainees/interns, guiding them through product thinking, structured problem-solving, and hands-on skills in Figma components, auto-layout, and scalable design practices.

  • Image of a classroom attending deisgn talk & workshop at LPU
  • a black porsche with a gray background

    1:1 Mentorship & Guidance

    Woxsen University | Sep 2024

    Conducted personalized portfolio and resume reviews, offering actionable feedback, industry expectations, and strategies to position themselves for internships and entry-level UX roles. entryUX roles.

  • a black porsche with a gray background

    1:1 Mentorship Sessions

    for Aspiring UX/UI Designers

    Offer ongoing 1:1 mentorship to budding designers navigating their early UX journey—supporting them with portfolio clarity, skill-building, mindset growth, and real-world product design perspectives.

  • After Design Talk & Workshop at LPU school of design, students had some queries about career in UX
  • a black porsche with a gray background

    Design Talk & Workshop

    LPU School of Design | Mar 2023

    Engaged with 80+ design students through an interactive session on UX fundamentals, product thinking, and career pathways—helping beginners understand real-world workflows and how to build strong portfolios.

  • At Design Talk & Workshop at LPU school of design
  • After Design Talk & Workshop at LPU school of design, students had some queries about career in UX
  • a black porsche with a gray background

    Industry Connect Series

    Woxsen University | Nov 2023

    Delivered a focused session for 20+ communication design students, sharing industry practices, research-to-design workflows, and insights on transitioning from academic projects to professional UX outcomes.

  • a poster of mine as a guest speaker on Industry connect series at Woxsen University
  • a black porsche with a gray background

    Figma Foundation Session

    Masters' Union | Dec 2023

    Conducted an internal design session for 6 UI/UX design trainees/interns, guiding them through product thinking, structured problem-solving, and hands-on skills in Figma components, auto-layout, and scalable design practices.

  • Image of a classroom attending deisgn talk & workshop at LPU
  • a black porsche with a gray background

    1:1 Mentorship & Guidance

    Woxsen University | Sep 2024

    Conducted personalized portfolio and resume reviews, offering actionable feedback, industry expectations, and strategies to position themselves for internships and entry-level UX roles. entryUX roles.

  • a black porsche with a gray background

    1:1 Mentorship Sessions

    for Aspiring UX/UI Designers

    Offer ongoing 1:1 mentorship to budding designers navigating their early UX journey—supporting them with portfolio clarity, skill-building, mindset growth, and real-world product design perspectives.

FAQs

FAQs

FAQs

A few queries I often get.

A few queries I often get.

A few queries I often get.

Here are some quick answers to the most asked questions.

What is your design process?

What is your design process?

What is your design process?

Are you open to freelance or full-time roles?

Yes—open to remote full-time roles and select freelance projects that value thoughtful, outcome-driven design.

Are you open to freelance or full-time roles?

Yes—open to remote full-time roles and select freelance projects that value thoughtful, outcome-driven design.

Are you open to freelance or full-time roles?

Yes—open to remote full-time roles and select freelance projects that value thoughtful, outcome-driven design.

What do you need from clients to get started?

What do you need from clients to get started?

What do you need from clients to get started?

What type of design work do you do?

What type of design work do you do?

What type of design work do you do?

How quickly do you understand new products or domains?

How quickly do you understand new products or domains?

How quickly do you understand new products or domains?

How do you ensure your designs stay user-centered?

How do you ensure your designs stay user-centered?

How do you ensure your designs stay user-centered?

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